Want to learn the ins and outs of search engine optimization? Unsure about the value of this emergent trend? Ready to find out what you should be doing to promote your company’s online properties? Phil Buckley has the answers to all your SEO questions, and will help you learn more about:
1. How understanding search engine marketing (SEM) changes the way you interpret the web (especially your properties).
2. The Google Algorithm and why what worked before has stopped working
3. SEO things you can control, and the vast number you can’t.
4. How to figure out if you’re on the right track.
5. Google AdWords and its impact on local businesses.
Attendees will have the opportunity to take part in an extensive Q&A session with Phil after his presentation. Phil believes that SEO as theory is just that, and specific problems require specific answers.
Phil Buckley has been a self-taught web developer for over 10 years, and became a search engine optimizer and social media evangelist while working with the 30 daily papers at McClatchy Interactive. He founded and organizes the Raleigh Media Leaders events for the area’s brightest minds in PR, media, marketing, advertising and technology. He is also a co-organizer of the very popular Raleigh SEO meetup group.
Phil is currently the Search & Social Manager at the Sinclair Institute where he’s in charge of organic search, ppc, blogging, a newly launched content network and social media outreach.
Phil was recently asked to be on a Triangle Interactive Marketing Association panel on social media and it’s ROI and spoke at NC State to graduating seniors on the importance of Personal Branding.
Great presentation Phil. My #1 takeaway: meta keywords no longer part of the Google algorithm. #2 Change all my “you can email us at LINK” to “you can email us at THE GLOBAL MARKETER”.
Thanks Phil!